How much do you know about fundraising?
Fundraising is an important part of the strengthening of CBOs, NGOs and communities; Money contributions (or other types) are necessary so that they can continue with the activities they intend and have planned. Obtaining resources is, therefore, a desirable and worthy task; fundraisers must be recognized and praised. Fundraising is a job that everyone should contribute, and everyone should be responsible for. Click here to digitalize your Funraise event.
Types and sources of donations
This section describes donations from a wide range of potential donors, with the exception of those from donor agencies that require formal proposals (this is discussed in the document “Acquisition of resources “).
This wide range of potential donors means that there is a broad spectrum of specific techniques that can be applied to the processes of (a) donor identification, (b) sending messages to these donors and (c) collection of donations. Without forgetting (d) to thank. Visit this site to digitalize your Funraise event.
Rural communities versus urban communities
There are several differences in the emphasis of fundraising techniques for projects, based on the different characteristics of the communities. Urban communities, for example, are usually older, and therefore more fragmented or schismatic.
Urban communities suffer more divisions, factions, and are more difficult to organize than rural ones, although in urban areas, suburbs are easier to organize than rich neighborhoods. Money donations are easier to obtain in urban communities than in rural ones; donations of food or agricultural products are more common in rural communities.
Public acts of fundraising
They can take many forms. The large community fundraising events can be very elaborate, with speeches by notable officials and wealthy people making ostentatious donations. There may be several bands, orchestras, dance groups, singers and choirs of community schools
Urban donors to rural communities
People who have migrated to cities maintain links with their communities of origin. This fact can be exploited by rural CBOs. A small percentage of the emigrants make their fortune in the cities and can be persuaded to contribute to the development of their native community. The feeling of guilt for not being at home or of loyalty despite their absence can result in significant donations from wealthy urban migrants.
Commercial donations can include gifts from corporations or businesses that want to make public their good intentions and their support to the community (which should be acknowledged and appreciated at public meetings). The community should be encouraged to identify ways to convince commercial donors that their support of the project is in their own interest (increased publicity and good image of the commercial donor, for example).